Pick one recent MOJO cover from the MOJO website
Copy the cover to your blog. Write an analysis in two paragraphs: media language and representation.
The magazine I have chosen is the October 2020 edition of MOJO of The Beatles. The language of this cover has a very light-hearted and fun feel to it. The central splash has a fun pull quote from The Beatles as they talk about no longer being naïve and they seem excited about that due to the exclamation mark. The central splash caption talks about their 'first masterpiece' re-enforcing the fact that they are, and will always be, legends in the music industry.
The representation of this cover depicts The Beatles as not just a group of musicians but also as a group of close friends - almost brothers. They look like they are brothers as they are all dressed very similarly, they have similar facial expressions and they are all standing quite close together. They are all wearing brown or black clothes which match the colour of their hair as well as the colour pallete of the 60s and especially 70s. They are also in front of quite a dark background but all of their faces are well lit. They all have somewhat serious facial expression with John Lennon and Paul McCartney having a slight smile. This could suggest that they are serious musicians but they like to have fun with their music. All of them are facing away from the viewer apart from Lennon who is look right towards them; this could suggest that Lennon is the unofficial leader of the group and also because he is the most famous out of the four. Also, the cover has a very 70s theme due to the colours and fonts. The central splash font is the classic Beatles logo in a browny orange colour which is also dotted around the page.
Media Language: when analysing the font describing the main article, 'The Beatles Rubber Soul', you should comment on the 'rubbery' rounded quality of the style.It looks stretched like a rubber balloon and has a comic quality. The gold colour contrasts with the greens, browns and blacks of the main image, and is picked up in the colours used for the cover lines as well as one of the plugs, making a harmonious, orderly whole. The other plug is red and spiky. The covermount occupies the bottom left hand corner and features very different fonts, with delicate double lines.
ReplyDeleteMedia Representation: you note the friendship and closeness of the representation, including the pose and choice of clothes, friendly lighting, 60s look. You analyse their facial expressions thoughtfully, including Lennon's direct gaze. Your final 2 sentences belong in 'media language' and are intelligent.
ReplyDeleteYou'd probably score well on the second part but less well on 'language'.
7/10
when comparing media language of 2 covers, talk about whether cluttered, colour choices, title sizes, title fonts, mise en scene
ReplyDelete